![]() ![]() You will also see that businesses listed on Google Business Profile attract reviews and the sheer volume of users Google is tracking on a daily basis means the search giant can call upon a veritable worldwide army of amateur critics. So a McDonald’s branch in Aldershot shows up every time somebody searches for a McDonald’s in Aldershot, but also whenever a search for burgers or fast food is made, in or around Aldershot. Having an active and verified profile on Google Business Profile allows your company to show up not only when people seek you out by name, to the side of search results and with a map marker in Google Maps, but also for targeted query searches related to your business. From giant international multi-site behemoths like McDonald’s to lone work from home sole traders, every individual location for every business across the globe can be added. Google Business Profile is Google’s free business listing directory that allows companies to add their details in order to be found in related business searches and, crucially, on Google Maps. Make sure you also take a look through our local SEO checklist post as well, as setting up and optimising your Google Business Profile profile is a key step on that checklist. How do you get your company into that glossy panel? That’s what this post is all about. Of course, you want people to find your site when they’re searching for keywords related to what you offer, but what about when they seek you out by name? Most brand name searches will return a panel to the right of search results with key information about the company – this is called the knowledge graph. However, being found and standing out are two different things. You don’t need to submit your site to show up in regular search results. Unless there’s something seriously wrong with your website, Google should find it one way or another. Getting your website to show up in Google search results is something most business owners shouldn’t have to worry about. ![]() If you’d like to know how to list a company on Google Maps and be found in local business searches, read on. No matter how large or small your business, it needs to be found online and it is a truth universally acknowledged that Google cannot be ignored. Everybody knows that Google is the world’s biggest shop window and that’s why appearing in that window is a no-brainer, especially as it’s completely free. ![]()
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